McDonald's Is Launching a New Restaurant Brand Next Year

McDonald's fans, rejoice! The fast-food chain is developing a new restaurant concept. Instead of the Golden Arches, these new restaurants 

The new idea is titled after CosMc, a six-armed McDonald's alien from 1980s and 1990s advertising, CNBC said. In an earnings call yesterday, 

McDonald's CEO Chris Kempczinski said CosMc's will be a "compact format concept with all the DNA of McDonald's but its own unique 

personality.Kempczinski said the company will test the new restaurant brand "in a small handful of sites in a limited geography beginning early next year."

Unfortunately, CosMc's clients must wait for additional details. Kempczinski said McDonald's December investors day will reveal more.

McDonald's ambitious expansion and innovation aspirations include CosMc's. The viral Grimace Shake promotion, significant visitor visitation, 

and pricing hikes helped the company outperform profitability and sales estimates in the second quarter of 2023. Kempczinski said on Thursday's 

results call that McDonald's popularity "has earned us the right to begin accelerating the pace of restaurant openings in our major markets

He didn't say how many and where McDonald's will open new stores in the future years. However, he said the company saw opportunities for 

expanding in the South and Southeast, where restaurant expansion has lagged behind population growth.

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